What Role Does User Intent Play in Digital Marketing Agency SEO Strategies with AI-powered Search?

User intent is crucial in shaping effective SEO strategies for digital marketing agencies, especially with the rise of AI-powered search. This article explores how understanding user intent enhances SEO through intent-based keyword research, optimizing for commercial and transactional keywords, and leveraging AI for deeper insights into customer journeys. By aligning content with user intent, agencies can improve engagement and drive conversions, ensuring they meet users' needs at every stage of their journey.